Since the late 20th century when Tim Burners Lee invented the World Wide Web, a whole new world have emerged to the public leading us to a new way of life.
The video EPIC 2015 is a video podcast released by Museum of Media History that forecast the future of internet by the year 2015. The podcast begins the epic battle between microsoft and google as a online service provider that allows user to better manipulate and navigate through available functions on the internet. The video follows closely toward the companies accumulated by google in the attempt to produce leverage over their service market against microsoft. After 2007, the snowballing effect of google was predicted to merge with amazon to produce what is known as googlezon. Google provided unparallel bandwidth and search engine capabilities while amazon provided billions of personal marketing data that allows the company to understand each user's need. Microsoft loses out on the battle while Googlezon later on dominates all media providing precise media that caters to each user. Googlezon's power over the internet forces print producers like TIMES to halt all online summaries and concentrate purely on printed media. The ethics of media becomes blurred during googlezon's domination as news are no longer fact and purely written in the way the user wants to view the world.
This podcast is put together in the form of a documentary that produces visuals through multiple imageries, which provide examples while the narrator reveals this epic battle between microsoft and google. The cutting and editing of these imageries are simple and easy to understand while the main colour theme of black and white makes the message more precise and not confusing to it's viewers. Although the video lacks any sort of animation, the mystical background music combined with the steady pace of narration provides an interesting story telling method that will keep it's viewer thinking without getting bored. The story began with a very clear introduction as to what will be discussed in the podcast, and the snowballing effect of the story ends off hitting hard on the possible issues for the future of internet. The podcast leaves it's viewer thinking about the morality of personalised news when news are no longer fact but are reconfigured to a structure that best suit our taste and preference.
The podcast lacks any groundbreaking techniques, story telling, or editing. However, after viewing this podcast, it has shown that basic narration and simple colour use are the most effective way to communicate any ideas to it's viewers.
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